eBay Holiday Campaign 2016
eBay just announce in an official press release their new holiday campaign for the year! The online retailer is focusing their holiday campaign around unique and thoughtful gifts this year, calling it “The Gift They’re Waiting For Is Waiting on eBay”. Along with the announcement, eBay will also debut their campaign on television starting tomorrow, November 9. This marks the first time in 2 years since eBay last launched a televised marketing effort. According to Suzy Deering, Chief Marketing Officer for eBay, the marketing effort is a part of eBay’s mission to be the go-to destination for creative gifts this year. PJ Pereira, Chief Creative Officer and Co-founder of Pereira & O’Dell also goes on to say,
“The holidays are about spending quality time with family and friends, and the gifts we exchange should reflect these special relationships. eBay is uniquely positioned to help people find perfect gifts for the ones they love, and the new campaign brings this idea to life.”
Let’s face it, the gifting part is fun but holiday shopping is stressful especially when you factor how many people to shop for, what to get and when and where to purchase. As an e-commerce retailer, eBay is home to thousands of sellers worldwide and host both popular and unique gifts. This year, popular items are hard to spot and are not as evident as last season and so, eBay has made a note of it to list trending products but also accommodate shoppers who are looking for something a little different.
eBay Launches Holiday Hub, All Shoppers Get Free Shipping No MinimumYou can check out all both top and curated deals over at eBay’s Holiday Hub and we also recommend checking out eBay’s Daily Deals page. Hundreds of must-have deals are listed on both pages and best of all… all items get free shipping no minimum. Here are a few hot deals we’ve found on both pages (available as of 11/8):
Playstation 4 Slim 500GB Uncharted 4 Bundle & $50 eBay Gift Card for $299.99
Apple Watch 38MM Stainless Steel with Leather Bands for $289.99
iPhone 6s 64GB Unlocked GSM Phone for $419.99
Acer, ASUS and More Laptops Under $399
Bluetooth Speakers & More Small Electronic Gadgets Under $100
We also recommend having these two eBay pages bookmarked for Black Friday and Cyber Monday updates which you know… is soon to come!
eBay Black Friday
eBay Cyber Monday
Exclusive Black Friday Mobile OffersOn Wednesday, November 23, eBay plans to launch a collection of offers that will be available exclusively for eBay mobile app shoppers! New deals will be up all week long on Black Friday through December and app shoppers will also be able to use eBay’s new holiday countdown clock feature which will “enable shoppers to track when new deals will be released”. Download the eBay app now!
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eBay Hot Trends Although it’s difficult to say what some of the most sought-after items are this year, eBay does a good job at narrowing down best-selling items that most shoppers will have on their list somewhere. For those of us that have a bit of a rough time with gift shopping, take a look down this list for some ideas:
PS4 Slim, Xbox One S, Nintendo DS
PlayStation Virtual Reality Gear
Rogue One: A Star Wars Story
eBay ShopBot Beta
Last but not least is the eBay ShopBot. eBay ShopBot is basically a mobile shopping assistant that can help you locate items in the price range you want via Facebook Messenger app. The new eBay feature will utilize artificial intelligence, cloud computing, and human judgment in order to assist shoppers with their purchase. ShopBot is currently still in beta phase as eBay works on improving its usability but you can go ahead and give it a whirl at shopbot.ebay.com!
Don’t forget to check out our Free Holiday Shipping Masterlist for 2016 which will be updated continuously as retailers roll out their official holiday free shipping offers for the year! There’s only one more month ‘till Black Friday so make sure you keep up with all the latest retailers holiday news so you know where and how to save this season.Keep up to date with us as we report on top retailers major holiday updates. Read on for Black Friday 2016 trends and forecast, Black Friday ad scan releases, retailer holiday promotions and much more. Just visit Black Friday news page or sign up for BlackFriday.fm email updates (see below).Top Retailers Black Friday 2016 Ads:Check Out Last Year’s Ads: